SEO Made Simple
SEO Made Simple
The focus on keyword-based search engine optimization is dying quickly, as we`re witnessing the resurgence of long-tail keywords Keywords once meant everything to a campaign; Google collected data about a site solely based on the keywords that were present on its pages and in its links, and companies could measure their success based on how they ranked for their target keywords. To illustrate the idea behind semantic search, imagine a search query for cheap tacos in Omaha.” If search engines dissected this phrase based on keywords, it would look for any site with the words cheap,” taco,” and Omaha” in them, which could populate anything from taco restaurants, to stores, to festive gatherings that happened to feature tacos.As marketers, we`ve gotten quite good at evolving our playbooks when it comes to SEO. Additionally, the company offers Android, an open-source mobile software platform; hardware products, including Chromebook, Chrome, Chromecast, and Nexus devices; Google+ , a social platform to share to share content with others; Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments.That means 46 people have pressed publish by the time you read these 4 sentences. When David Coz, who was the engineer from the Paris office, showed up in Mountain View with the first Google Cardboard prototype it wasn`t long before someone said, ‘Clay needs to see this.`” That Google is putting resources into a new division, even as it seeks to streamline its operations under a wider reorganization , shows the firm wants to take virtual reality—promising but unproven technology—seriously.IPhone users can still install Google Maps on their devices but more iPhone owners these days actually use Apple Maps In Apple`s defense, Apple Maps has improved significantly over the years and now it looks like Apple is working on bringing one of the most popular Google Maps features to its product. Google said in a blog post about the upcoming Republican debate that political search interest spikes 440 percent on average during live televised debates as people turn to the web to learn more about the candidates and their platforms.” The new candidate cards will allow candidates to speak directly to voters and control some of the content in search about them.In other words, it`s better to get 10 links from 10 different sites than 10 links from the same domain. But with Go—a 2,500-year-old game that`s exponentially more complex than chess—human grandmasters have maintained an edge over even the most agile computing systems Earlier this month, top AI experts outside of Google questioned whether a breakthrough could occur anytime soon, and as recently as last year, many believed another decade would pass before a machine could beat the top humans.
Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren`t alone — Google is becoming exceptionally sophisticated. Semantic search is another increasingly creepy functionality within Google that`s starting to have a major impact on user searches. There are two ways to look at structure in the SEO world, and both can have a massive effect on your page authority. To this point, SEO has predominantly revolved around browser-based search engines.Just like Google derives meaning from the words on your page, rather than focusing on the words themselves, Google derives meaning from user searches through semantic search.” Released as part of the Hummingbird update back in , semantic search has been an indispensable feature for any user trying to find an answer to a specific question. These markups, such as those found at , help Google to easily process and understand specific types of information on your site.Instead, semantic search interprets the meaning behind the search query — the user is likely looking for an inexpensive taco restaurant around Omaha — and then searches for companies that might fit that description (again, ignoring keywords in favor of the meaning behind them). If your site is easy to navigate, your users will have an easier time finding the information they want, and Google will reward you for such user accommodation.App stores, by both Google and Apple, are still the primary mechanism for finding new apps and content. As such, optimizing for Facebook and other social channels may be an entirely different game than optimizing for Google. SEO is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword. SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword.If you ever need to hide a dead body, you should place it on the second page of Google search results. Your blog post, article or product being linked on any other page of the Google search results than the first is equivalent to not being ranked at all. If you want to work SEO like a get-rich-quick scheme, you`ll probably end up doing what`s called black hat SEO. This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Let`s say you have a house with a garden in the front yard, and a little pathway, that leads through your front yard to your house.